Tag Archives: big data

How to Close the Big Data Skills Gap by Training Your IT Staff

Research firms paint a dire picture of a massive big data skills gap that will get worse over time. But companies like Persado, which uses big data to help marketers optimize their messages, are finding success training their existing staff … Continue reading

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Big Data without good analytics can lead to bad decisions

Big Data does not necessarily mean Good Data. And that, as an increasing number of experts are saying more insistently, means Big Data does not automatically yield good analytics. If the data is incomplete, out of context or otherwise contaminated, … Continue reading

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Big Data jumps to the cloud II

Sales and marketing is a major target of many Big Data as a service vendors. Like Dell, other companies have salespeople wondering who they should call first, and what they should talk about when the other guy picks up the … Continue reading

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How to Get Your Arms Around Big Data

How to Get Your Arms Around Big Data As solution providers’ customers increasingly employ business intelligence tools, dealing with “big data” is becoming a greater challenge. It’s an ideal opportunity for solution providers, as many business execs are unfamiliar with … Continue reading

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